The Toston Burger, which substitutes fried plantains for the bun. Ahmad once cooked Toston burgers on “The Today Show” for Kathie Lee Gifford and Hoda Kotb to rave reviews.

“Serving shredded beef between plantains is a traditional dish in the Caribbean,” Ahmad says. “When our sales were terrible in the beginning, we had to pound the pavement to come up with new ideas, and my wife created this burger.”

The beef used in all Pincho Factory burgers is fresh, not frozen, and is certified humanely raised, antibiotic- and hormone-free, and sourced from a select 250 U.S. family farms.

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